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KOKASSO 2010 \ 2011 winter fashion trends and design ideas

Thursday, September 2nd, 2010

Core Tip: 2010 Winter KOKASSO to creativity, structure, color, craft ingenious fusion trend extracting the essence of the season to still, focus on the lives of everyone in the expression of form – fashion return to pure, louis vuitton bags
simple and as outline the key to low-key content of the product itself chasing attitude.
2010 Winter KOKASSO to creativity, structure, color, craft ingenious fusion trend extracting the essence of the season to still, louis vuitton
focus on the lives of everyone in the expression of form – fashion return to simple, concise outline of the key as to pursue low-key attitude of products the content itself.
2010 Winter KOKASSO BASIC and CITY will be two series to interpret, mainly 20-38 year-old woman.

KOKASSO BASIC series in pursuit of fashion consumption in 22-35 year-old woman as the center, showing the characteristics of natural and comfortable clothing, gives a wild, fashion sense, to meet the daily life of working women work and dress requirements; at work and which have a unique way of life to reflect your own fashion style.

In this conviction that has mapped out a national group of national brand all these years of rapid growth.

Thursday, September 2nd, 2010

Currently, a number of national brands in terms of the domestic brand influence, reputation and market performance to see which areas have already had a stronger strength. Shenzhen’s clothing brand, for example, oris
to department stores as the main distribution channels, a group of Shenzhen Women brand, annual sales have exceeded 1 billion yuan mark. This is more like Masifeier leader, has already broken one the impression of “brand sales, but the South of Yangtze River”, which became a nationwide sales better, have considerable influence on the brand.

Can be found, and no different 10 years ago, a group of excellent domestic brands are now in the process of cooperation withchristian louboutin shoes
the department store, has begun in a strong position.
A large judgments, the next 10 years, as China further strengthened Jingji strength, impact strength of Chinese culture, the further expansion of Guoneiyipi Minzupinpai Ye will Jinyibubian big changes Qiang, a group with a brand of Chinese temperament of Ben Tu international influence will certainly be enhanced, its internationalization process will also have a substantive breakthrough. In this process, the local department store brand sales for the local contribution rate will be further expanded, and will eventually occupy the position of absolute dominance.

Favorable situation in textile and garment enterprises face more adversity

Thursday, September 2nd, 2010

Since the fourth quarter of last year, the national textile industry, textile machinery and equipment industry to outstrip supply for the benefit of this unexpected situation, the sustainability, many companies are skeptical about. Not long louis vuitton
ago at the China Textile Machinery Industry Association Professional Committee of clothing for the second five members of Congress, vice president of China Textile Industry Association, China Textile Machinery Equipment Industry Association, Gao Yong, honorary chairman of the industry situation and remind businesses of adversity, difficulties may arise in the future and be mentally prepared.
Gao Yong, the first analysis of the reasons for the formation of short supply situation. The first is demand driven market, international and domestic demand recovery in the textile industry bullish; followed by non-normal psychological factors and human factors such as speculation in cotton, cotton yarn prices and social capital from the stock and property markets have withdrawn, began blasting Fried means of production. As the cotton scarcity of resources, many buyers are stocking cotton yarn, cotton yarn prices so high, product demand; once again gone through financial crises, international and domestic business stocks bottomed out, urgent need for substantial additional stock. In short the current situation is not a normal good. How to treat the situation, said Gao Yong, rather more pessimistic, and do not be too optimistic, so good for future development. Enterprises must be prepared for the louis vuitton handbags
difficulties that may arise and be mentally prepared. Turning to the future development trend of the fiber to develop a variety of high courage, fine fiber processing, textiles and industrial automation, intelligence and energy savings is the focus of development.
China Textile Machinery Equipment Industry Association, Xi Lin, Deputy Secretary-General of the money raised at the meeting, as business leaders have advanced awareness, on the difficulties that may arise should be mentally prepared, should be way more. Technological transformation of enterprises to speed up the pace of technical innovation to meet the new round of climax. At the same time, he said to sum up the professional activities of the Commission clothing experience, better carry out work of the association.
Qingdao Textile Machinery Co., Ltd. Deputy General Manager of clothing, clothing professional committee chairman Li Zhilin behalf of the Secretariat reported on the fifth clothing professional work of the Commission. Professional Committee of the establishment of five clothing 3 years, organized several activities and clothing Symposium, organized a group of high-quality writing, analytical, with the content of papers. Each committee meeting, members of Organization of the meeting held on time, not only the Commission has played a clothing professional bridge bond role, and also to create a good member of the exchange of communication platform. Clothing Special Committee also member of various marketing and other statistical data, aggregated to provide you the industry information and data by members of units.
At this meeting, Shanghai Jielong Metal Drawing Co., Ltd., Shanghai Far East Card Clothing Co., Ltd. and other enterprises wire introduced in the international financial crisis, the successful experience out of the woods. In group discussions, delegates said the clothing enterprises should focus on enhancing the management level. At present, enterprises with international advanced level in technology of course there is a gap, but the gap between management more significant. Technological progress also depends on management, detail is everything. Meanwhile, in order to benefit industry, against unfair competition brought the subject again. They said, unfair competition hinders development of the industry, and ultimately will harm the interests of everyone. How do? The deputies said that an idea can change, try to use capital as a link, I have you, you have me, the sense of achieving the ultimate win-win.

Big eyes frog brand communication to the “heart” of the customer

Thursday, September 2nd, 2010

Many marketers have complained that it is difficult to communicate effectively with customers, clients can not move. So now the big eyes frog marketing director to share with you, big eyes frog marketing staff is impressed by what successful customers. louis vuitton bags
He has many years of marketing experience and communication with customers has its own unique set of experiences, through effective communication with customers, and reached a lot of cooperation. He summed up his experience, except that the last communication with “honesty”, also relies on communication to the “heart”!
Empathy is a psychological concept, its basic meaning is, you want to really understand another, we must learn to stand in someone else’s point of view. In communication, empathy is particularly important. One English proverb says: “You want to know other people’s shoes not fit together, and put other people’s shoes and walk a mile.” Something happened at work because of the conflict, but also said, “You take that position to see, but also that do “, said the concept is empathy. But standing in the perspective of others enough? louis vuitton
Is not there a deeper level of things? We have two levels of empathy.
Standing on the surface of empathy is understanding other people’s point of view up, understand each other’s information, listen to understand each other talking about. Do this, they reached the surface of empathy. Deep empathy is to understand each other’s hidden ingredients, really understand the other side is the “meaning” is the deep empathy.
For example, your colleague Xiao Zhang is a very good sales representative, leading the company’s performance, but a little depressed recently. After work in the office, he found talking to you.
Xiao Zhang said: “I spent a whole week to do this client, but the customer’s sales volume is not high.”
This is how you understand this sentence, how to respond? You are advised him how to do it? Nod to listen to you? You are an up and complain about sales policy? In fact express the same words, which encompassed a very wide range different emotional component, there are complaints, frustration and express recommendations, requests for proposals, hoped that guidance. Can understand the meaning of his face is the primary level, the key is to understand, he said these words may be hidden behind the content. The following are different ways to say “with a week’s time, the customer’s sales is not high” fact. The expression of different ways to see the meaning of words, are the same.
This is how you understand this sentence, how to respond? You are advised him how to do it? Nod to listen to you? You are an up and complain about sales policy? In fact express the same words, which encompassed a very wide range different emotional component, there are complaints, frustration and express recommendations, requests for proposals, hoped that guidance. Can understand the meaning of his face is the primary level, the key is to understand, he said these words may be hidden behind the content. The following are different ways to say “with a week’s time, the customer’s sales is not high” fact. The expression of different ways to see the meaning of words, are the same.
Xiao Zhang said: “Hey, I spent a whole week, so the customer does not know how to engage in, the customer’s sales volume is not high.” This kind of statement is that the other party may express frustration, Xiao Zhang did not know How do the customers, he has no solution.
Xiao Zhang said: “It seems that in trouble, I spent a whole week, so this customer, the customer’s sales volume is not high.” This statement probably the other is to switch the customer, and may Xiao Zhang has been elevated After customers have selected the.
Xiao Zhang said: “It was quite strange, I spent a week doing this customer, sales is not high.” This statement probably Xiao Zhang would like to get suggestions from you, hope, and you explore how to do this customers.
In other words, the expression of the other “information” is the same, but because expression of different tone, so bring your feelings is not the same. In practice, we respond to each other the most is “giving advice.” When the other party is just complaining to you, you are given guidance proposal, but Xiao Zhang heart think? He may think: “Well, on your powerful on you, not I do not know how to do business ? You are not sales manager, sales last month, you do not my high, so how can guide me? “But he will not and you said, he attached to the surface together with you that it may be that a lot of impatience. The end result is your kind of help he can also drop a bad impression and a “good man teacher” nickname, is really not worth.
When Xiao Zhang in the complaint, he actually knows how to do it themselves, they just want to vent about it, this time he needs is a good listener, you can just listen, and the right time can make some irrelevant complaint.
When the other helpless, it may have doubts about the ability of the customer, and you may need to analyze the customer’s actual situation and the company’s strategy, this time as long as you comfort him, and analysis with him on it.
When the other party want to switch customers may switch to direct lack of confidence, you need to give him encouragement. This time you only encourage him and to share the experience you have to switch customers to do.
When the other party is really for your help, you can be together with him to analyze the market situation, give your suggestions. However, to show that only your suggestions.
In communication, empathy light with the surface is not enough, we have deep empathy, so as to truly understand each other “meaning.” In particular, we Chinese people are not good at expressing their ideas and views, many cases are to each other speculations suggest that the other side to “guess” the meaning of their own. If you do not know through the “feelings” and “hidden ingredients” to understand the real information, will result in communication barriers.

Red bean textile product design, brand building, channel operations side, what a unique experience?

Tuesday, August 31st, 2010

Credit Insurance】 【XU: R & D, our own set up a R & D center is doing its own research and development. But we agreed that our own R & D is to maintain the brand’s style, to do independent research and development and open R & D, cooperative R & D as a whole, independent researchfendi handbags
and development to solve the brand’s style, to develop the brand’s expansion to solve degrees fresh degree. So our brand among 50% of the products are independent research and development, 50% of the product depends on cooperative R & D. Cooperative R & D is with one of our design partnerfendi bags
, the other aspects of our cooperation with a number of specialized factories, because the characteristics of the industry, some factories do a particular product, such as my very special quilt factory, the business done Suite very special, the enterprises bigger sets, more than set very special. Therefore, the overall planning of our brand products, plans for the following completed only 50% of our style of products, to maintain its own brand image of product development and design, while some other design we will make our cooperation factories to complete. Because we understand and grasp the market is a subject, and each business has its own advantages, each company has its own advantages, has its own information channels, such Bocaizhongchang we live our brand degree and the degree of the product can be guaranteed fresh. Now the product is no longer a dead product, and now more and more attention to fresh degree, it is not the most fresh, like fruit, like, your degree must have fresh products. Of course, we are not just R & D centers to create our own brands, but for the entire industry services.

In the channels, we are now is mainly to promote monopoly. Monopoly has been carried out to the third generation shop – shop consumer experience of the times. So we have to create one-stop home living, we are now in the integration of textile products, bathroom products, home care products, underwear, bra, this series of products, which as a whole, one-stop shopping experience for consumers, As female consumers, she went to the shop I can feel the warmth of home, family needs all the things I help you prepare, you can choose. We are now in pushing such a store, living museum of the model.

Internationalization

Tuesday, August 31st, 2010

Internationalization, we want our brand in terms not just limited to the domestic textile market, we must have the vision of globalization, the internationalization of our main three steps, the first step to make our existing trade The second step is to carry out research and development cooperation, the third step is the output of the brand. Now we are developing with the foreign companies to do someoris
product development cooperation, our two-year growth in textile exports quickly, the third step we hope to export our own brand to have our place on. We have a clear direction, we plan next year to set up our R & D center, and talking to some foreign countries to cooperate later by three to five years of efforts, the red bean textile shop to open to Hong Kong, open to foreign countries.

The red bean brand specific promotion and shape, an aspect we would like to take this brand red beans the accumulation christian louboutin shoes
of so many years to promote its own original brand visibility and reputation; the other hand, for our textile industry, and our main image to be differentiation, product differentiation, service differentiation and cultural difference, to make our brand enjoys popular support.

Why do brands become increasingly important? Because it is a very well developed in the community of goods, consumer shopping choice of more and more consumers all the time to do decisions, while consumers Bu Keneng as Meige industry experts, so Zhegeshihou Brand You is a kind of commitment is a commitment to consumers. Your brand red beans, I bought you enjoy your brand on the brand promise, my product is guaranteed, the service is to ensure that, the sale is to have assurance that if any problems arise you can find on the free to the consumer in the decision-making process to do a lot of thinking, indecision, if not the brand he would not mind stability, he does not know what would happen later bought the brand. So we understand the brand and the consumers of knowledge, the second aspect is a commitment to

High Dekang: identifying high-grade garments Mainland

Sunday, August 29th, 2010

Bosideng chairman has revealed high-Tak Hong, looking down coats of high-grade non-mainland garment enterprises to supplement the sales gap down jacket on; and its own brand clothing fendi handbags
season in September is expected to launch in the market. In addition, the company’s Chief Financial Officer Michael Yun Kuen expected benefit costs down, this margin can be maintained at last year’s 45.6%, while the company or buy back shares in the market resumed or special dividend tofendi bags
shareholders.

Last year, buttressed by the mainland’s largest seller of selling down jackets, listing in Hong Kong’s Bosideng, although there are Cheung Kong (00001) Li Ka-shing, Henderson Land (00012) and the New World (00017) Cheng Yu-tung and other flying into the city to support the rich, but listed stock price performance has forced upon the basis of a public investors disappointed. Fortunately, the market fell after the first full year results to produce results table, as at the end of March this year, the annual rate of increase in profit attributable to shareholders reached 81.9%, with 1.116 billion yuan (same below), diluted earnings per share 0.16 yuan . Mak Yun Kuen said that raw materials continued to cut prices because of down trend, offsetting the upward pressure on other apparel fabrics, expected gross margins to remain at last year’s 45.6%.

Mailyard

Sunday, August 29th, 2010

March to the Futures Industry

And Erdos also Mailyard similar, but the latter into the futures industry.

The announcement early this year showed the company holding the Hubei Mailyard Futures Brokerage oris
Co., was approved by the Commission at the beginning of the financial futures brokerage business qualifications, has been received by the China Financial Futures Exchange issued “trading membership approval notice. ”

It is reportedchristian louboutin shoes
that Mailyard Futures Broker Co., Ltd. The registered capital is currently 100 million yuan.
Asked about the development strategy of non-Down High Tak Hong said the company planned September launch of the official to seasonal clothing market, the first phase will open four stores. Management is looking for acquisition targets in the Mainland, to non-Down’s high-end clothing company for the purpose of an annual turnover of between 3 to 500,000,000 yuan. Down through the expansion of sales of non-line sales of down jackets to add empty slot.

Innovation in China to integrate into the French fashion

Friday, August 27th, 2010

In Martin Margiela and other famous French fashion brand as chief designer, the French fashion association innovative leader in Lutz that the French fashion is international, is a fusion of different styles, the French fashion industry is continually looking for new elements and inspiration. As he absorbed both from Germany, strict cultural essence, but also the United Kingdom thiwc watches
e Sea, inclusive style, but also by the French romantic Paris, the subtle influence. Lutz also praised the innovative, simple, modern design style Beishou France is in favor personality, the pursuit of an independentiwc
professional elite women’s approval and praise.

When Lutz came into contact with Eastern culture, he was circulated by Chinese women who’s unique charm and style are attracted to Chinese women in particular, self-confidence, independence, and gradually expose the fascinating personality traits, which are so eagerly looking forward to the human world fashion circle. When the group of elite women brave attempt to Western trends and culture of new ideas, Lutz strongly to the simple habits of French women into the elite circles of China and China-specific fashion with the integration of atmosphere to expect a successful women’s clothing to promote the concept of metamorphosis on the upgrade so that the possibility of elite fashion becomes more and more international.

European women’s brand NEXY.CO, G. PRASIA visit China

Friday, August 27th, 2010

July 9, Shenzhen Overseas Chinese Town Intercontinental Hotel guests gathered, Lai dressing, by the well-known women’s clothing enterprises, Shenzhen City, the winner’s “winner? BloomBreitling Watches
Night cum NEXY.CO (Chennai Kou), G. PRASIA (gold Pa-sha) Couture “struck up the Eighth China (Shenzhen) International Brand Clothing Fair tune. As the opening event this fashion show, “winner? BloomCartier Watches
Night” attracted a large number of fashionable people’s attention, and for the General Assembly established the fashion, elegant, luxurious overall tone.

Miss Chen Lingmei winner’s clothing company, famous models Mo Wan Dan, Phoenix-known host Huyi Hu and French elite designers Lutz Huelle (Road hereby) such as 300 guests and media gathered together to witness the “NEXY.CO”, ” G. PRASIA “two international brands and first-round Eastern prime beautiful women encounter.

As “NEXY.CO” brand art director, design new force known as the French fashion, one of the four famous French fashion designer fashion show appearance Lutz Huelle night scene, his presence attracted the special attention to the presence of fashion media. Claims innovative fashion, adhere to simple modern design style Lutz to show independence, distribution of the wisdom of the French brand “NEXY.CO” into the soul and life, become a simple benchmark Smart fashion. The same evening another brand “G. PRASIA” release show is totally brilliant British royal style show, it’s England to respect Ronghua Gui style to offer guests a gorgeous scene “Visual Banquet”, Ambilight, elegant, it is intended to flow was drunk.